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Whilst working for The Booking Project, I led d'Alba's UK influencer marketing campaign over the span of 3 months. D'Alba is a global skincare brand who were looking to increase their brand awareness within the UK beauty industry.

I provided an influencer database of over 100+ UK micro and macro influencers where we carefully selected a number of influencers each month who fit d'Alba's specific brief.

Our campaign resulted in 563k collective views and an overall reach of 456k.
@gemmapeacemakeup
@kaci_shiers
@chloelloyd
@youglowgrrl
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During my time at Spectrum Collections, I worked across various influencer marketing campaigns for new launches, sales and ambassador campaigns.

Seeder campaigns - as an essential element of broader marketing, I worked across many launches some of these including Katie Jane Hughes and Michelle Keegan.

Influencer Marketing - working with the industry's most loved beauty influencers to build brand awareness and generate authentic endorsement. 

Nano ambassador programme -  helping set up Spectrum's first brand ambassador programme to build a loyal community of nano influencers, generating UGC content.
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Edwardian Elements was born as a hobby for myself to document mine and my partners renovation journey and share our process, education and tips and tricks. I grew our Instagram account to 47.5K followers, gained 20M+ reel views and built a loyal DIY and renovation community in just 2 years.

It's been a quite the journey!

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We've been featured in LadBible, the Metro and Home Inside. Alongside working with MADE.com, Lick, Toolstation, Neom and Porcelain Superstore.

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I worked with Patisserie Beauty on their rebrand from Miss Patisserie to Patisserie Beauty. Creating a new social strategy to grow the inactive social accounts, grow brand awareness and create a Patisserie Beauty community.

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A goal for Patisserie Beauty was to grow their TikTok community, populate TikTok Shop with new products and start building momentum with TikTok Shop. I succeeded in increasing following by 271% and video views by 1120%.​

INSTAGRAM
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